MUMBAI: Hyderabad is home to more than 5 million people, as the population continues to grow it's increasingly becoming threat to public health, transport and social and economic development. BIG 92.7 FM, Hyderabad's No.1 FM Station in one of its kind initiative today observed the 'World Population Day' by organizing a 'BIG Ride'. As the name suggests, BIG Ride was an innovative and bindaas mode of creating awareness to the Stations large youth listener base on the role that each of us can play in controlling the multiplying population.

The message was spread in an innovative style with 100's of students boarding an 18 seater bus taking the 'BIG Ride' throughout the city. The 'BIG Ride' was flagged off by renowned Pop singer Smitha who also boarded the bus with Breakfast Jock Shekar. The on air promotions led to participation in huge numbers, where students from across the city came together, rode their way through the BIG FM Hyderabad office covering Secundrabad, and Somajiguda. RJ Shekar congratulated the participants as a gesture of appreciation.The event culminated with much fun and frenzy, which sure caused a great stir among not just the participants, but bystanders and onlookers who were as influenced and appreciative of the initative.

Speaking on the occasion, Swapna, Regional Programming Head- South, BIG 92.7 FM said, Today population is the biggest problem of India. Burgeoning population is the root cause of all other problems and impacts inflation also. BIG 92.7 FM, true to its brand promise of Life Banao and given the current vibe of the city this World Population Day took up this bindaas initiative with the youth to further awareness on controlling the population. We are overwhelmed with the response that we have received and it only encourages us to undertake similar initiatives in the future."