MUMBAI: Online radio services may be all the rage, but one man is keeping traditional radio broadcasting alive and well. He is Bradley Sperling, the owner and CEO of a company called Radio Show Pro, which provides clients with the equipment and distribution channels necessary for producing their own radio problems. Sperling has amassed substantial success through his work with Radio Show Pro, and he is beginning to get noticed for it; recently, he gave an exclusive interview to blogger Max Heidel, opining on the secrets to his success and the future of conventional radio broadcasting.

In the interview, Sperling shares his thoughts on what it takes for an individual to become successful in the radio business. According to the Radio Show Pro owner, a successful broadcasting career begins with a willingness to be a team player and to do whatever is necessary for the ultimate good of the broadcast. “Whether that's filling in for an overnight shift or driving around the station vehicle, (it is important to do) whatever needs to be done,” he commented.

Interviewer Heidel goes on to ask Sperling about the future of radio--and, surprisingly for a man whose reputation is based on his commitment to old-fashioned radio broadcasting, Sperling says it is vital for radio professionals to keep up with changing technological trends. Sperling opined, “With technology, the industry is rapidly changing. I learned many years ago that you have to keep up or you will quickly be left behind.”

Sperling also offers insight into the most rewarding part of his job. He says that the most fulfilling aspect of his involvement with Radio Show Pro is helping to turn around struggling stations or radio programs. Indeed, Bradley Sperling and his team have lent their expertise to broadcasters across the country, including both broadcast veterans and novices.

Another critical exchange comes when Heidel asks Sperling to share some of his recent activities. Sperling says that he and his Radio Show Pro team are currently working on new software innovations, designed to help clients improve their own production and distribution techniques. Sperling advocates customer-centricity as a key to success in any business.

Bradley Sperling has worked in radio for his entire career, and remains deeply enthusiastic about broadcasting. He founded Radio Show Pro in 2006, and since that time has assisted countless broadcasters with the provision of equipment, editing services, and more.