MUMBAI: MY FM Jaipur, which is completing three incredible years in the city on May 28, 2009, has begun an exciting array of celebrations across town. The occasion also marks the completion of three years of brand MY FM. The triple birthday bonanza, which began on May 25th, is a glorious mix of the fun and thrill of winning, heartfelt celebrations with listeners and humble initiatives of giving something back to the special city. As a part of the celebrations, several on-air and on ground activities have been planned for MY FM listeners.

The on ground excitement began on the 25th with teams of MY FM's RJ's going on a raid around the city for an activity called �Chhapa Maar' where every Jaipurite caught listening to MY FM was presented with exciting MY FM goodies. A total of 300 gifts will be given out for the activity which will continue for till the full blast birthday celebrations on May 28, 2009.

Another popular feature on MY FM called �Cash Pe Aish' gets bigger twist this year for the celebrations. Started on the 25th the �Cash Pe Triple Aish' activity involves 3 on-air clues for listeners to reach 3 different venues where MY FM's OB RJs will play the thrilling question and answer contest - �Cash Pe Triple Aish' and the person who finishes the contest will win thrice the amount of the largest currency note that the participant will be carrying.

As the fun and excitement continues, MY FM has also planned a few special social initiatives for the wonderful people of Jaipur. The Pink City takes on a shade of green in an activity called �MY Greenathon' for which MY FM has initiated the plantation of 3000 plants across the city on its third anniversary. The Plantation drive is on full swing across residential areas, NGOs and schools for special children. The birthday cake, which will be cut along with the listeners on May 28th, will also be distributed across orphanages and schools for special children.

For the 28th the on-ground activities go full throttle with a �Treasure Hunt'. The RJs on-air will give away clues for the �Treasure Hunt' as people dash across the city to pick up chits from MY FM's OB Teams which will be waiting with these chits for listeners at three different locations which have to be covered by all participants. The first participant to reach the MY FM station with all three chits will be given the triple bonanza birthday gift and the others participants will also be given MY FM gifts to take home.

The celebrations go on-air on the 28th in the exciting comedy programme �MY FM Ri Sholay', an exclusive show in Rajasthan featuring celebrity mocks. MY FM listeners will catch the biggest stars celebrating on-air in true bollywood humour. The listeners also get a chance to win with an exciting on-air �Treasure Hunt' which will be run along with the on-ground �Treasure Hunt' and the first 5 participants to crack each clue will be given special prizes.

Commenting on the Birthday celebrations, Mr. Harrish M. Bhatia, COO – Synergy Media Entertainment Ltd. said MY FM Jaipur is our first station and it is a proud moment for us as the brand MY FM turns three. The success of MY FM Jaipur makes us very happy and we want to celebrate this anniversary with our listeners who have been extremely wonderful. The Birthday celebrations are a mix of activities for listeners as well as for the people of the city of Jaipur. Our celebrations are truly heartfelt as we turn three with a flurry of activities with excitement as well as some humble initiatives. MY FM's Jaipur team has been planning these special initiatives and our listeners are really involved with the celebrations, which is very heart-warming....