MUMBAI: Recognized as India's leading music channel, Channel [v] continues to set benchmarks in youth programming and TV content. And now the cutting edge creative innovation conceptualized by the channel has been recognized by the prestigious Proggy Awards. The most animal friendly TV channel was conferred upon [v] for running animal-friendly youth programming that creates awareness and educates the audiences to get more active on animal right issues. Over the past few years PETA and its affiliates have given these awards to those who have played significant role in educating and inspiring people to feel compassionately about the needs, nature of animals while promoting respect and empathy for animals.
Commenting post winning the award, Amar K Deb Head Honcho Channel [v] said," It is an honor for us to win this prestigious award. We at Channel [v] have always been promoting the cause of animal right issues in India and we hope our contribution awakens the mind set of youth towards the same"

Channel [v] has a permanent PETA page on their website which is choc-o-bloc with features of animal rights and issues. Channel [v] also ran an enlightening spot about protecting dogs from the noise and chaos of Diwali. PETA acknowledged the contribution of Channel [v] towards raising animal right issues the [v] style!