'Ek Lakh Ya Chaata, Khol Kismat Ka Khata'
MUMBAI: Its quirky, its fun, its simple and the winners of the contest walk away with a cool Rs.1 Lakh. There are no catches and no tricks. Winning is as easy as spinning the fortune wheel. Tune into Radio Mirchi 98.3 FM between Monday and Friday from 7 to 11 am.
The season starts with the don of radio Jeeturaaj playing a special contest called 'Ek Lakh Ya Chaata, Khol Kismat Ka Khata' with the listeners. Lucky Mumbaikars stand a chance to win cool monsoon maal such as funky Mirchi umbrellas and raincoats, drive to Lonavala and back, balti-pocha-chappal and not to forget, an opportunity to win 1 lakh every day, every hour between 7:00 -11:00 am. Celebrity special contests are also on the anvil, so listeners watch out, as it's going to rain money starting from June 26 - July 09¦!We at Mirchi believe, "Radio is no longer a passive medium. The intention of this initiative is to increase participation and involvement of the listeners, increase the excitement levels, and give our listeners a chance to get rewarded for their loyalty and participation on the station".