MUMBAI: EMI is appointing Elio Leoni Sceti from Reckitt Benckiser as chief executive to run its recorded music division says a Times Online report.

Sceti has spent 16 years with Reckitt. He was promoted two years ago to the role of executive vice president for Europe, after serving in various marketing roles and as general manager for Germany and Italy. Sceti has a strong background in marketing honed at Procter & Gamble in Italy and France. Sceti has been handling brands such as Cillit Bang, Veet hair remover and Finish dishwasher tablets.

EMI, home to artists including Coldplay, Robbie Williams and KT Tunstall, had been searching for a new chief executive, but is thought to have decided that a better operating structure would leave Roger Faxon as head of EMI's music publishing operation working side by side with Sceti.The company is close to completing a restructuring that has taken more than 1,500 jobs out of the recorded music division. Mike Clasper, the former BAA boss who was running group operations for EMI, announced his departure this week. He has been appointed chairman of HM Revenue & Customs.

EMI has enjoyed recent success with the release of Coldplay's new album. Viva La Vida sold 300,000 copies in three days and debuted at the top of the US album charts.