MUMBAI: Famous Arab singer Naourhanne has been appointed brand ambassador for Toujours Jewellery House exclusive new collection by Kholoud Osama Kurdi, one of the top 30 jewellery designers in the world and the only Arab in the list (as acknowledged by ECO ART International and the Prince Albert II of Monaco Foundation's Jewellery Parade) and owner of Toujours Jewellery.

Kurdi said: We are delighted to appoint Nourhanne as our brand ambassador for the newly launched exclusive set of jewellery.  Nourhanne truly reflects the essence of the Toujours brand which has distinguished itself in creating jewellery that meets the changing tastes of our female customers....

International jewellery houses look at Gulf as one of key markets because of the high purchasing power of the customers and their preference for latest designs and high quality.

Nourhanne said: It is a matter of great pride for me to be appointed as the brand ambassador of this exclusive collection of the Toujours brand. I am doubly pleased because Kholoud Kurdi is behind this brand. Kholoud has achieved great success on the global stage and she is a symbol of what Arab women are capable of achieving internationally....

Kurdi added: At Toujours we pay great attention to color, size and the way they're cut and their clarity level. This is the four-fold strategy we adopt in at Toujours House because we strongly believe that a great design should be a great choice of jewellery in the first place. We choose our raw materials from Belgium, Russia and India for diamonds and Colombia and Kashmir for emeralds.

Nourhanne has participated in photo shoots for the new exclusive collection which is designed by Kholoud Kurdi, including Colombian green emeralds that weigh 30 carats and 20 carats of diamond and a pendant of white diamond that weighs 80 carats, that is handcrafted meticulously and innovatively. Nourhanne is also featured on photos with a suite of pearls that reflects the color of the desert and that is injected with white diamond and which weighs 40 carat.

Kholoud Kurdi was named the Jewel of Arabia... by leading Jewellery media groups and jewellery rankers. She was the only GCC National among top 30 international designers chosen by ECO ART International & the Prince Albert II of Monaco Foundation's Jewellery Parade.