MUMBAI: Father's day is a very important day in Indian value system and to keep the tradition of "twamaiv Mata ch pita twamaiv" alive 94.3 MY FM has celebrated it in a big way across its 17 stations in 7 prominent states. The Fathers on 15 June have been not only pampered by MY FM through on air activities but also been treated to surprise lunch/dinner with their best friend.

MY FM's Raipur station has lined up a unique programme on air 'Ek Duje Ke Liye', which shall consist of narration of emotional bonding of the father with his children. A Father's Day 'Special Poem' has been composed by MY FM to run on air and the listeners shall also be requested to share their self composed songs and poems on their father. The listeners shall be encouraged to post their "postcard of love" for father in the mail box of MY FM.MY FM Chandigarh has planned to run informative capsules on "Papa kehte hain" these include the advise & expectations of the father and children duo whereas the Amritsar station shall have a My ka Lal father's day special.

94.3 MY FM Bhopal shall strive to create an atmosphere where the fathers and their children get to spend quality time with each other with the FATHER & CHAMP gaming competition. The Jaipur station has planned to select lucky fathers who'll be honoured with a surprise lunch or dinner with their BEST FRIEND. The best part is that children would play the contest and win this honour for their father.

The Indore station shall invite fathers to dress up as kids and kids to be dressed up as father to the studio. The Bilaspur MY FM shall ask the listeners to change their one habit on this special day which is disliked by the father.It shall also arrange a visit to an old age home and offer the fathers lunch, spectacles and medicines. MY FM shall also run a programme on Best Bollywood Father and Son pair Both Reel N Real.

Mr. Harrish M. Bhatia the COO of 94.3 MY FM says,"Radio being a mass media has an important role in social events and Father's day is the right occasion to establish close connect with its listeners. 94.3 MY FM has always deeply associated itself with the listener's emotions and to further that tradition has decided to pamper fathers on this important day."