MUMBAI: Fever 104 FM, Delhi's most popular radio station, brings to Delhi a unique experience together with Maruti Suzuki Swift - The first ever night rally. An innovative co-op marketing initiative combines the strengths of Maruti Suzuki Swift and Fever 104 FM This is an initiative towards translating an on-ground experience on-air and bringing to life the thrill and excitement of a Delhi's first night rally.

According to Mr. Shashank Srivastava, Chief  General Manager Marketing, Maruti Suzuki Ltd. We are celebrating the launch of the Swift Life Club via the Swift Life Night Rally and we are delighted to partner with Fever 104 FM to bring Delhi a unique expeirence. We also believe that the on-air experience will delight Swift lovers who were unable to participate in the rally but have always wished to experience the excitement of one!...

Announcing the initiative, says Mr. Neeraj Chaturvedi, Delhi Station Head - Fever 104 FM, As per our commitment towards innovative radio programming, and creating unique solutions for our partner brands, we are happy to collaborate with Maruti Suzuki and Lintas Media to create the Night Rally to create an exciting new property. Swift Life Night Rally is truly an engaging concept and exciting content on-air as well....

An interesting mix of a timed rally and a treasure hunt, the rally will comprise 80 Swift cars who will be given a route map covering 5 pit-stops to reach the final destination, to witness the launch of the Swift Life Club, an exclusive club for Swift owners. Fever 104 FM listeners will be able to catch all the excitement of the Night Rally on-air on the night of 21st March with regular updates, contests and much more. Details of rally and the participation mechanism are also being aired on Fever 104 FM.