MUMBAI: Fever 104 FM, Mumbai's No. 1 FM Station in its endeavor to rescue the Mumbaikars from the present Bollywood dry spell & boredom due to film producers' strike has introduced an all new show called �Filmcalaab Zindabaad', a unique campaign to revive the lost Bollywood charisma & movie magic in the best interest of all loyal Bollywood fans and film fanatics. The brand new show aims at bringing back the entertainment & excitement to Mumbai with RJ Divya till Friday, May 15, 2009 only on Fever 104 FM! RJ Divya will host this unique campaign and shall lead her cause of bringing back the magic of new movies to theatres in her own distinctive way.

Commenting on the launch of this unique concept on the evening drive show Fever 104 FM, Mr. Neeraj Chaturvedi, National Marketing Head & Station Head said,... Fever 104 FM has always believed in putting the listener at the forefront of all programming and marketing initiatives which has further strengthen our local connect. With �Filmcalaab Zindabad', we have relived our words by ensuring a wholesome & best quality Bollywood entertainment for our listeners who are missing new movies in theatres. We, at Fever 104 FM promise to stand by all Mumbaikars & assure an engaging & entertaining escape from the present dry spell in Bollywood....

Throughout the show, RJ Divya will fight for her cause of bringing back new movies to Cinema Halls in her own unique way. Kachra Ae Bollywood Challenge [KBC] - a special quiz on the movies on Wednesday will convey Mumbai's disheartening. On Thursday, RJ Divya will go to an extreme and will do a blindfold show as a protest. The campaign will end on Friday with Bollywood Baba hosting a huge Yagna - taking ahutis from Mumbaikars for the release of a new movie into the Cinema Halls. Further adding a pulsating end to the week will be a very special thematic tribute given in the FILMY HOT 20 – which will play all time favorites and evergreen melodious songs that will definitely put the listeners through the Bollywood's golden era.