MUMBAI: Setting another example of path breaking innovative programming in India, Fever 104 FM, India's fastest growing FM station has partnered with Sab TV to promote Sab TV �s popular show, Gunwale Dulhaniya Le Jayenge on air.

In an exciting week long promotion, Daddy ji, the central character from the show was calling RJ Yachna to request a retro song. As a part of the act, RJ Yachna refused playing his requests because the format of the show doesn't allow her to play retro music and was then kidnapped by Daddy ji's gunmen. In perfect tandem, setting a perfect example of radio and television partnering to create pure entertainment, Fever 104 FM raised public outcry announcing the kidnapping of RJ Yachna wherein  her co-host RJ Harssh announced distress and raised an alarm on air. Absconding since Thursday, RJ Yachna joined her show back today and revealed the whole act  The last few days created great excitement around her disappearance 

Fever 104 FM's programming head, Gaurav Sharma says, I was thrilled to execute such an exciting on-air act with Sab TV. The two channels partnered with great enthusiasm and together we created some great entertainment....

National Marketing and Promotions Head, Neeraj Chaturvedi said As a brand we have always led the way in terms of radio innovations, and Fever 104 FM is proud to present an outstanding example of a never before on air integration between a TV channel and radio. The response from our listeners has been very encouraging and we hope to do many more such innovations in future to garner maximum interest and excitement on air....

The act will also translated on TV yesterday on SAB TV as this special episode  was aired on Monday, 6th July at 9.30pm. Gunwale Dulhaniya Le Jayenge airs Monday to Thursday at 9.30pm.