MUMBAI: Fever FM Mumbai, the fastest growing radio station, lives to its promise of offering the best to its listeners. The radio station ran one of the biggest film promotions for the upcoming film ‘Mere Dad Ki Maruti’.

The innovative campaign was steered by the very popular breakfast show jock Picture Pandey, who engaged the listeners into an on air treasure hunt which led to clues for winning a brand new Maruti Ertiga Car. Actor Ram Kapoor and Saqib Saleem, the lead starcast of the movie, also participated in giving clues to the Fever listeners. The contest was for the promotion of the upcoming movie Mere Dad Ki Maruti, where Fever FM is the official radio partner for amplifying the promotion on-air.

Salauddin Shaikh was declared the winner and was handed over the keys of the car by the movie actor Saqib Saleem titled Sameer in the movie. The on air radio campaign started last week and received over 6000 messages and an overwhelming response. Shaikh was 10 seconds ahead of the other contestant who spotted the car.

Shaikh said, “When I came to Fever FM office just before that final clue was to be announced, in my mind I was contemplating which could be the fastest way to get to the location. My happiness cannot be described in words and I am thankful to Fever 104 FM for helping me fulfilling this dream.”

Commenting on the tie up, Fever FM business head Harshad Jain added, “We believe in offering the best to our listeners and experiences that are unforgettable. The innovative radio campaign was extremely engaging and we received an overwhelming response.”