MUMBAI: Nagpur`s Radio City 91.1FM is ushering a fitness wave in a `Whatte Fun` style! Bringing a flavour of reality radio to the city, Nagpur`s Radio City 91.1FM urged listeners to adapt to a healthier and a balanced way of life with The Radio City Health Challenge.This 4 week challenge saw 10 of Nagpur`s Radio Cityzens adopt a fresh new fitness regime with a 15-day personalized counsel and share their experiences of a new, fitter self!

Starting 19 November, Radio City invited listeners to register for the Phase I -Stamina Test of The Radio City Health Challenge at Phutara Lake on 25 November, 2007. RJ Tia and RJ Vicky from The Radio City Breakfast Show challenged the listeners` stamina with a brisk walkathon followed by quick push ups. Based on their physical fitness, 20 fit Radio Cityzens were short listed to qualify for the Phase II - Rapid Fire on-air round. Over the next 5 days, after on-air rapid fire quizzing on their health quotient, 10 of the fittest Radio Cityzens were identified as winners to The Radio City Health Challenge.

Dec 5 onwards, winners to The Radio City Health Challenge won themselves 15-day exclusive access to the state-of-the-art wellness facilities at Trans Gym along with personalized fitness counsel from qualified trainers. In Phase III, Radio City along with Nagpur city is closely monitoring the fitness progress of the 10 winners via LIVE on-air interviews with them and their trainers on The Radio City Breakfast Show.

Commenting on the initiative Mr. Rana Barua, National Head - Marketing, Radio City 91.1FM said, "Being fit and healthy is a way of life; somewhere in all our busy schedules, fitness takes a back seat. The idea behind The Radio City Health Challenge is to infuse this awareness in our listener and involve him to proactively take action towards a fitter, healthier life in a `Whatte Fun` way! Thanks to the vivacity and enthusiasm of Nagpur`s Radio Cityzens, our health challenge has been a great success!"

A vibrant Mandeep Singh, 21 year old businessman says, "My work keeps me busy and I`ve never had the chance to focus on being fit before. Thanks to Radio City, I can finally get started! It is not easy when one is working out for the first time but the encouragement from the Radio City team certainly keeps me going!"

20 year old Pankaj Bhatia, an engineering student added, "I`m a big fan of Shahrukh Khan and I want to have a six-pack like him. I`m so glad to have won this challenge! Thanks to Radio City, I can utilize this opportunity to tone my abs and get ready for the New Year!"

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.