MUMBAI: World Gold Council will be showcasing Collection g's youth connection, through its promotion with Band of Boys. Collection g, created by World Gold Council, is funky gold jewellery designed for the young, modern woman. Collection g is gearing up for the season of love, offering consumers a chance to make gifting a special experience.

This promotion will see the Band of Boys performing in Mumbai at In Orbit Mall, Malad on February 20, 2009. People who are able to express love most eloquently will win special prizes like invitations to the Pantaloons Femina Miss India and Collection g gift vouchers.

Madhumita Dutta, Head of Marketing & Development, World Gold Council, India said, In India, World Gold Council is promoting Collection g through music associations and activities that cater to the youth, resonating with the brand's core values of being energetic and fun. It is a national campaign that highlights the characteristics of Collection g, allowing the youth to create a bond with gold....