MUMBAI: Hello FM, the largest radio network in Tamil nadu had kick-started its innovative program Aadi Atagasam - Indha 7 Natkal based on the season "Aadi", an auspicious month for Tamilians & a month dedicated to various celebrations, shopping spree & traditional activities.

Based on the theme of Indha 7 Natkal, Hello FM went on air from the respective venues namely; Citi Centre, Joy Alukkas, Satyam Theatre, V.G.P., Mayajal, Abhirami Megamall and Ispahani Centre for a period for 7 days from 7 locations. During this period, Hello FM shifted their studio to the above mentioned 7 locations and broadcast their two programmes, "Rendumani Attam" (2-4 p.m.) and "Bigilu" (6-9 p.m.) live from Friday 1st August 2008 and ending on 7th August 2008.

RJ Aloysius and RJ Suresh did their shows - Erandu Maniattam and Bigilu respectively that was highly interactive and appreciated by the audience. The curiosity about the mobile fabricated studio grabbed the attention of the public and gave them a live experience of on air radio and interacting with their favorite RJ's. The shows were exciting, lively and filled with loads of humor laced on the Aadi season, sale, etc.

Commenting on the event, Mr. Rajeev Nambiar, President & COO of Hello FM 106.4 said, "Radio is the only medium that reaches the audience instantly and can be accessed during any part of the time, be it while driving, working, etc. Hello FM constantly strives to innovate and connect with its listeners with a personal touch. This is one of those occasions when we wanted to give our listeners a first hand experience of a radio broadcast and give them the joy of interacting on radio live."