MUMBAI: Jatin Bhatt has been appointed as chief operating officer & strategy planning director, IBD India – a Percept Hakuhodo Co.

In his new role, he will not only be responsible for profitability and revenue growth organically and inorganically but also strengthen the Strategic Planning and Integration Function across 360 degree.

Jatin has got an impeccable proven track record in A-listed companies like Colgate Palmolive, Marico and Tata Global Beverages.  Jatin holds a B.E. (Honours) & MBA and his passion lies in Advertising & Creative Innovative Brand Solutions. He blends the unique culture and working style of Global MNC and those of Entrepreneur-driven top Indian organisations.

Commenting on his appointment Jatin Bhatt, COO & strategy planning director, IBD India, “I wish to leverage my FMCG experience of Brand Building to other categories here like Consumer Electronics, Luxury, Home Care, Appliances, Estate, E-commerce Dotcom & Retail. My agenda would be to build the Agency respectability and partnership with new and existing clients & motivate internally to build brands more enjoyable.”

Rahul Gupta, CEO, IBD India, “Jatin has rich and diverse exposure in the advertising domain, and is just the right person to take IBD India into its next glorious phase. We are delighted to have him on board as we are sure that he is going to take IBD India to the next level.”

Jatin has worked in geographies of India & across the world like London, Singapore, Thailand, Indonesia, Middle East. His specialization includes Consumer Insights, Demand Generation – Sales & Marketing, New Product Development, Innovation, M&A. He has to his credit being part of creation of key iconic brands like Colgate, Saffola, Parachute, Tata Tea, Fevicol. Jatin has been awarded several awards like Colgate’s Global YCMAD You Can Make a Difference where he got Global NY stock options. Also at Tata he won the Gold Business Excellence Award.