MUMBAI: The latest findings of the Indian Readership Survey (IRS – 2009 (R1) data), one of the most credible surveys in India with a sample size of 10671 among SEC AB 12+ , has re-inforced Radio City's strong listenership position. Radio City has emerged a clear No 2 across key advertiser markets of Mumbai, Delhi, Bangalore, Ahmedabad & Pune s while retaining its supremacy in Lucknow.

Radio City 91.1FM has consistently focused on playing melodious music further to an in-depth research and understanding of its core target audience of SEC AB. This investment in understanding the listener has paid off as validated by the latest IRS results.

Mumbai-Last week Reach [Figs in 000]

Radio Mirchi-1445

Radio City-1102

Red-965

Big-701

Radio One-696

Fever-295

Meow-279

Delhi-Last week Reach [Figs in 000]

Radio Mirchi-2026

Radio City-1649

Red-1246

Big-1007

Fever-805

Radio One-604

Meow-529

Hit-396

Bangalore-Last week Reach [Figs in 000]

Radio City-312

Radio Mirchi-179

S FM-112

Pune-Last week Reach [Figs in 000]

Radio Mirchi-401

Radio City-24

Big FM-5

Radio One-1

Ahmedabad-Last week Reach [Figs in 000]

Radio Mirchi-336

Radio City-91

My FM-91

Radio One-62

Big-37

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.