NEW DELHI: Following the unprecedented success of their flagship product, A116 Canvas HD, Micromax unveiled the official TVC for the same last night on the opening match of the IPL 6. This second TVC for the Canvas range takes forward the “can” story established with the Canvas 2 campaign. However it largely showcases the main USP – True HD screen the Canvas HD will bring colours to life with the superior True HD IPS screen is based on this.

The TVC opens with soldiers assembling captives in a row to be fired. To capture the incident, the photographer is shown on the side.  At the “shoot” command the bullets hit the captives and they fall on the ground. However, instead of dying, the soldiers are relieved to realize that the bullets were actually colour pellets. The next shot shows the soldiers repeated trials of shooting the prisoners thereby drenching the prisoners and the surroundings in colours. The TVC ends showing the relief and happiness on the captive’s faces as they rejoice their coming alive with colours!  The astonished photographer quickly captures the colourful moment on his Canvas HD using the burst shot mode.

Appropriately summing up the story of the TVC is the final voiceover that says ‘colours can come alive with Micromax Canvas HD’, annunciating the ‘nothing like anything experience’.

The A116 Canvas HD promises superior quality graphics, multi-tasking and improved application performance. With True HD IPS screen with a HD resolution of 1280x720 pixels and a color depth of 16.7 million, the phone comes with superb graphics and HD viewing experience. The phone sports an 8MP rear camera with LED flash and multiple camera settings such as night mode, 4X zoom - to further enhance the superiority of the memorable moments. The users can download HD quality videos and watch them on their phone without compromising with the quality. Designed for comfort and convenience, the Canvas HD is powered by MediaTek’s MT6589 1.2 GHz quad core processor and run on Android Jelly Bean. Supported by a 2100mAh battery, it is the ideal phone for the young generation who is always on the lookout for better, faster and savvier smart phones on the go!

With an MOP of Rs. 14,449 Canvas HD is now available across all leading retail outlets in India.