MUMBAI: Music beaming was rather different at Radio Mirchi ?“ 98.3 FM station on 23 & 24 November as it was not telecasted from an indoor studio but from an out door studio shaped in the form of a life sized laptop placed at Bandra Linking Road¦¦

In view of promoting Microsoft`s anti-piracy campaign (to know more, visit www.myrightpc.com) and Lenovo`s latest laptop model (that plays music even during hibernation), Radio Mirchi tied up with the companies and aired shows from the outdoor studio shaped in the form of a life sized 3D model of Lenovo`s latest laptop - 3000Y410. The chirpy and charming RJ`s were seated in the live feed studio set up in the 3D laptop model placed 20 feet above the ground that left the Mumbaikar`s awestruck.

Mirchi fans and enthusiasts visited the studio situated at Bandra linking Road on 23 & 24 November and to catch their favourite RJ`s, chit-chat with them and participate in various games and contests. A few lucky ones got themselves exciting goodies like Lenovo pen drives, gift vouchers, and a Lenovo laptop as a bumper prize.

"This is one of the most INNOVATIVE and unique ways adopted by Radio Mirchi to connect with their listeners. We are very happy to see the city`s overwhelming response to this great mix of music and technology" said Sujata Bhatt, Station Director Radio Mirchi - Mumbai.