MUMBAI: MTV, India's leading multimedia youth platform has crossed a phenomenal number of 500, 000 fans on its Facebook fan page – www.facebook.com/mtvindia! With a reach of 100mn last year, MTV India's Facebook fan page is yet another way of going beyond television & right to where the youth is. Innovative content & constant evolution has helped MTV to cater to what the youth looks for today  With a promise of a lot more â€?multiplatform-ication' coming up, MTV pays a tribute to the youth of India & says a BIG Thank YOU!!!

The MTV fan page not only talks about music and entertainment, but also talks about important topics like social reform, politics and sports. It is everything the youth can relate to and a platform where they can voice their opinions. The page's passion points revolve around its fans' passion points... thus the 500, 000 and still counting! From television, to now social media, MTV is surely a viral you must catch!

To keep consumers coming back for more, you need to have constant engagement and TV alone can never do that. Hence the Beyond TV drive. The challenge is to create a meaningful platform and then let the world co-create around it. The fact that over 500K very sharp young minds are a part of the MTV World shows that we are moving in the right direction. But really, this is just the start towards becoming a truly multiplatform brand... says, Aditya Swamy, Senior Vice President – Sales & Marketing, MTV India on this milestone.