MTV Wrapp'd ÔÇô A brand new range of towels in partnership with Portico New York
MUMBAI: MTV, the no.1 youth destination launched a brand new range of towels �Wrapp'd by MTV', in partnership with Portico New York at Gold's Gym today. For the first time globally, the channel announced the launch of the most exclusive collection of towels that compliments the attitude, personality & moods of today's youth. Present at the launch to unwrap & unveil the towels was actress Preeti Jhangiani, along with MTV's very own VJ Bani J and Roadies-6 winner Nauman Sait.
â€?Wrapp'd by MTV' is characterized by very unique & distinctive designs adding freshness, vibrancy & colour. The jacquard towels are yarn dyed & are 100% cotton and the designs are inspired from an array of youth interests such as tattoos, gadgets, fashion, skulls & skeletons! Priced at Rs. 499/-, the stunning collection is available at all leading department stores like â€?Home Centre' by Lifestyle plus various other home d?©cor & furnishings stores
Positioned as the �towels for the warrior in you', the television campaign for �Wrapp'd by MTV' was launched this week and will continue over the next 4 weeks
Commenting on the launch Sandeep Dahiya, Vice President, Consumer Products - Viacom18 Media Pvt. Ltd. says, With �Wrapp'd by MTV', we now get even more intimate with our consumers. We partnered with Portico and launched MTV's range of bed-linen - �Laid by MTV', last year, which was a sell-out range. We're confident that �Wrapp'd by MTV' will be lapped-up from the shelves even sooner, given the kickass designs and Portico's hallmark quality. So, get ready to step into the shower, more often....
Rajiv Merchant, Chief Executive Officer - Creative Portico India Pvt Ltd, says With �Wrapp'd by MTV' range, we're confident of redefining the towel market in India – that of moving from colours-led options to designs-led options.... He further added, While this range is predominantly targeting the youth, we're confident of a great response from people across other age-groups as well....
Adds Althea Shah, General Manager-Operations, Gold's Gym, We're proud to be on board with MTV and Portico, to unveil this range of really cool towels. The positioning of �Wrapp'd by MTV' is in sync with our brand values and we're glad to let this range take-over our locker rooms across the country, for the next one month....
As part of the launch, Gold's Gym also held the GOLD'S GYM - MTV FITNESS CHALLENGE... at the launch. To select the The Fitness Champion..., members of Gold's Gym were put through a round of vigorous exercises to test their stamina, strength and flexibility. The contest was judged by fitness experts of Gold's Gym.
That's not it! Also, coming your way is the Wrapp'd by MTV contest… All you have to do is upload whacky videos of you using a towel as the prop and 20 winners get a free quarterly membership at Gold's Gym! Log on to www.mtvindia.com/wrappd now!
