MUMBAI: The proliferation of streaming audio that is available on the net has made it more and more difficult for new artists to cut through the noise and find a receptive audience without a sophisticated marketing campaign supported by a record label.

mufin offers free music marketing for artists

With "mufin for artists", any artist can tap the promotional power of the music discovery engine at mufin.com. It helps musicians and bands find new listeners by recommending their music alongside already established artists. Mufin captures the sound of each music file and encodes it with its own unique acoustic fingerprint. Tracks are recommended to each other when they share a similar sound. Consequently, mufin's music recommendations are based solely on the music itself, resulting in greater diversity in the music that can be discovered compared with traditional music discovery applications which are based on mainstream popularity, community recommendations and subjective editorial references.

With mufin, an up-and-coming artist can be recommended alongside Coldplay if their music has similar sound metrics. Music lovers can find music that fits their taste easier, while artists find new listeners and fans in a breeze. says Juergen Jaron, CEO of mufin.

Already, over 7 million songs are waiting to be found on mufin.com. Newly discovered music can be easily shared with friends using mufin's online playlists or its integrated widgets for Facebook and Twitter. These options opens up new viral marketing channels to artists and bands.

Following free registration on mufin.com, any artist can upload their music to the music discovery engine. Artists can choose whether to offer complete tracks or just 30-second preview clips. With links to Apple's iTunes Music Store or Amazon mufin represents an additional revenue stream for artists.

Integration with SoundCloud

With the new SoundCloud integration, "mufin for artists" now connects the music discovery engine of mufin.com to online audio platform SoundCloud. Artists who have already hosted their music on SoundCloud can add their tracks to mufin directly, without additional uploads. Instead of uploading a track twice, each user can use the simple Connect with SoundCloud... feature and let mufin access their SoundCloud tracks.