MUMBAI:94.3 MY FM, the Bhaskar Group radio station, brought the excitement of MTV Roadies 5.0 straight to its listeners. 94.3 MY FM, the official radio partner for MTV Hero Honda Roadies 5.0 auditions in Chandigarh and Jaipur, shared all the excitement and happenings of the auditions with its listeners. MTV Roadies has gone International - across India, Thailand and Malaysia. Keeping in mind the enormous scale and popularity of the show, it was only appropriate that 94.3 MY FM was the radio partner for the MTV Roadies 5.0 auditions in Jaipur and Chandigarh, cities where it has recently been voted the `most heard` and the `most recalled` radio channel.

The auditions took place in Chandigarh on October 16th at Himachal Bhawan, and in Jaipur on October 23rd, at the Maharana Pratap auditorium. 94.3 MY FM RJs were present at the auditions venue in Jaipur, sharing all the happenings and activities of the auditions with its listeners Live!

Yet another instance where the young & energetic radio channel became a part of the listeners` excitement. MY FM is truly the people`s radio channel and aims at giving them the best always.

Says, Mr. Harrish M. Bhatia, Business Head, 94.3 MY FM, "MTV Roadies has been a huge success and has become a rage with the youngsters. Listeners are highly involved with the show and want to be aware of any development on the show. Seeing this attachment, we decided to get our listeners in touch with the participants from the very beginning."

Says, Viplove Gupte, National Programming Head, 94.3 MY FM, "Reality shows are increasingly gaining popularity with the listeners as they break away from the script-based, edited programs and provide spontaneous, real life content to the listeners. There is minimum editorial control while airing reality shows and that is what makes them exciting for the listeners."