MUMBAI:
Building the momentum of the �Full On…IPL Deewangi' campaign, 94.3 MY FM has brought out the second wave of IPL extravaganza through an exciting on-ground and on-air activity titled Cricket Pe Cash.... The cricket crazy listeners in four cities – Nagpur, Ahemdabad, Indore and Bhopal have already brought out their batting gear to win cash throughout ten day activity which started on Thursday May 7th, 2009.

The contestants are participating by sending SMS to MY FM or being sighted near the MY FM floats that are hanging out at the local hubs like shopping malls and recreation centres. The participants have to wear a cricket cap and score runs by answering questions about the IPL with interesting twists and turn like bouncers and sixes. The questions have been designed with increasing difficulty and excitement levels to match the amount of cash listeners will win for each round as they show off their knowledge about the IPL. MY FM listeners are excited about the new campaign and are gathering at various sites and calling in MY FM stations in hordes. Through the campaign MY FM is giving total cash prizes worth Rs. 7 lakh and above.

The on-air contest has been specially targeted at the morning and evening drive time shows and the on-ground contest will target the residential societies and city hang out zones like Himalaya Mall and Iskon Mall at Ahmedabad, Treasure Island at Indore, Poonam Mall at Nagpur and New Market in Bhopal. MY FM is also targeting Caf?© Coffee Day and Mc Donald's outlets in these markets where people gather in numbers to celebrate the religion that cricket is.

Speaking about the campaign, 94.3 MY FM's Chief Operating Officer – Mr. Harrish M Bhatia said, Cricket is undoubtedly the flavour of the season and with IPL going on, the fever has caught up everywhere. Our �Cricket Pe Cash' campaign allows listeners to experience the thrills of MY FM and participate in exciting activities. We are already receiving an extensive and enthusiastic response similar to our earlier campaign called �Cash Pe Aish'. The Cricket Pe Cash campaign is bound to bring fun and cash to the listeners on the playing field....