MUMBAI: MY FM had a special treat for its listeners this time around with an interesting customised quiz for each city called MY FM's Cash Pe Aish.... MY FM Listners in Ahmedabad, Indore, Bhopal and Nagpur had the chance to win cash by answering simple questions about their city. The Listenership drive which was an on-ground and on-air combined effort received over 50,000 SMSes and massive participation. Apart from the on-air quizzes where listeners could SMS and participate, MY FM's RJs caught listeners in local hangouts, colleges, offices and residential colonies giving them the opportunity to win instant cash by answering two rounds of questions. The week long activity was a major crowd puller in all four cities.

All winning participants also entered a lucky draw and the finale in each city had a local celebrity giving out the grand prize to contest winners. The Finale in each city was witnessed over 500 people and the cash prize of Rs.17,000/- was given out in each city to bumper prize winners. Manish Thakur in Nagpur, Rachna from Bhopal, Ramesh Dubal from Ahmedabad and Tripti Sharma in Indore each won the grand prize of Rs.17,000/-

The MY FM Cash Pe Aish activity was supported by Provogue and winners in each city also got head to toe... gift vouchers from Provogue, worth Rs.15,000/-each.

Speaking about the initiative, Mr. Harrish M Bhatia – COO, MY FM commented, MY FM rolls out several campaigns which allows listeners to experience the thrills of MY FM and participate in exciting activities. The Cash Pe Aish activity was hugely successful and we saw enormous spirit in each city. Extensive participation in such activities is a great motivation for MY FM as well to create exciting campaigns and activities to involve our listeners....