MUMBAI: New Stream Media, the digital content partner to The O2 and indigo2 today announces that it has completed licensing deals with all four major labels: Universal Music UK, Virgin/EMI, Warner Music UK and SonyBMG as well as with several independents to be announced in due course.

The deals allow NSM to record and distribute live concerts from the O2 and indigo2 venues: concerts to date have been recorded with Keane, Elton John, Sugababes, Bloc Party, Kaiser Chiefs and The Cribs and are available to download via O2 Active, a mobile service provided to over 5million O2 customers.

NSM's Managing Director Abigail Hemingway says "Signing framework deals with the major labels allows us to approach the majority of artists coming to perform at The O2 with a compelling proposition: we shoot their show in HD, combine distribution and marketing with huge audience networks and collaborate with labels in terms of synching the content up with an existing release schedule to add value."

Recently NSM have teamed up with production company Spin TV to produce a series of events called Live @ indigo2 with a range of multi-platform partners including ITV2, O2 and 7digital.com.

The shows have featured Paul Weller, The Courteeners, Amy MacDonald, One Night Only, The Enemy, Alphabeat, Royworld, The Zutons, The Feeling, The Fratellis, N.E.R.D., Sam Sparro and Gabriella Cilmi.

Fans can download audio tracks and videos exclusively from www.7digital.com