ONE World Sports use Sammy Adams hit 'Big Lights' as its on-air theme song
MUMBAI: ONE World Sports, which offers coverage of world-class sporting events from around the globe, has set the hip-hop hit ‘Big Lights’ by Sammy Adams as its network theme song.
‘Big Lights’ is RCA Records’ recently released single by the Boston-based musical artist, whose meld of hip-hop, electronica and dance sounds first caught notice with his 2010 album, ‘Boston’s Boy.’ Adams was also a standout athlete when he first broke out musically, as the captain of the soccer team at Hartford, Conn.’s Trinity College.
Making ‘Big Lights’ ONE World Sports’ theme song is in line with the network’s established appeal with 18- to 34-year-olds, who also form Adams’ core fan base. Recent research by Frank N Magid associates found the network has strong appeal to millennials, thanks to its unique global sports focus and exclusive, live content.
“ONE World Sports is very excited to have such an energetic network theme song,” said Alexander ‘Sandy’ Brown, president and CEO of ONE World Sports. “Sammy Adams' and his song ‘Big Lights’ are sure to resonate with our expanding audience of global sports fans.”
Adams is considered a rising young talent on the artist roster of Sony Music’s RCA label.
“It's amazing that ‘Big Lights’ has become the network theme song for ONE World Sports,” Adams said. “I love to watch the network and use its website to keep up with a few of my favorite soccer clubs whenever I'm on the road and miss matches. I also like becoming more acquainted with some of the other many sports featured on the network and its site.”