Percept Pictures handle the distribution and marketing for 'Zila Ghaziabad'
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MUMBAI: Percept Pictures came on board to handle distribution and marketing for the movie ‘Zila Ghaziabad’ - a political thriller film produced by Vinod Bachchan and Showman International. The movie directed by Anand Kumar stars Sanjay Dutt, Vivek Oberoi, Arshad Warsi, Paresh Rawal, and Minissha Lamba in leading roles and Chandrachur Singh, Divya Dutt and Ravi Kissan in supporting roles. The music of the film s composed by Amjad Nadeem and Lyrics are penned by Shabbir Ahmed.
Percept Pictures’ out of the box thinking, high network connections and strategies lead to the successful marketing and distribution for the movie ‘Zila Ghaziabad’ . The film has released in 2200 cinemas in India and all over the world including USA, UK, Dubai, Malaysia, Australia, Fiji , Mauritius, Africa and many other countries.
Pitched as a Masala entertainer like Dabangg and Rowdy Rathore the film has action, Voaltile dialogues and 2 Item songs picturised on Geeta Basra and Shriya Sharan along with Sanjay Dutt, Arshad Warsi and Viveck Oberoi and have become a rage amongst the audiences especially in the Northern belt.
Commenting Yusuf Shaikh – Head Distribution & IPR – Percept Pictures said,” Showman International and Mr. Mohammed Fasih are the Worldwide Distributors and have chosen Percept Pictures to handle this exciting venture. The film is a case study where along with Multiplexes the entire effort is to get BIG numbers from the interiors of India which very few films target nowadays. The cast list has huge fan following in the entire country and they can bring numbers beyond expectations which the whole exercise is aimed at. The positioning of this film is to audiences who love masala movies and there are bountiful in all segments be it Theatres, Satellite, Home video and Overseas”
Zila Ghaziabad is scheduled to release on 22 February,2013