MUMBAI: RAJO festival is here and Orissan girls are in a mood for unbridled revelry and carousing.

Rajo is the three-day festival, which celebrates the advent of monsoon; usher's a prosperous agricultural year in Orissa through biological symbolism of the first showers moistening the parched summer soil thereby readying it for productivity.

Taking cue on this festive occasion Radio Choklate 104fm left no stone unturned to celebrate in style. An ON AIR programme was designed called it's the time to pamper em' where folk based oriya songs about thirty in number glorifying girls were recorded and sung by our RJS, it was played every half an hour to create Rajo festive mood, and we were the only station to capture the hearts of oriya girls. Several smses, phonecalls poured in from all over state appreciating our humble effort.

A radio play called Rajo mauja was aired to bring in the traditional fervour.

A huge Chenna or Cheese Cake of 104KG considering our frequency number was cut and distributed to the public in a fantastically designed "choklate carnival".

To elaborate, the cake was placed in a well decorated open vehicle which was playing our station I.D. and Rajo songs followed by a vintage car in which sat all our famous 6 Chota RJs dressed as prince and princesses waving to the ever cheering crowd, behind them were Sambalpuri folk dancers, odissi dancers and then the entire team of Radio Choklate, in open vehicle distributing Choklate and taking Ashirwaad from general public as we passed through important landmarks of our twincity. It was an experience of a lifetime. The response was touching and overwhelming.

This festival is famous for fun n frolic, which includes the ever-popular swing competition, gorging on delectable pithas a special variety of cake made of rice powder, molasses, coconut, camphor and ghee called poda pitha is made in every oriya household, so our ground activity included pod pitha making contest in the station, many listeners took keen interest and participated, another popular contest that is the paan making was organized in our premises for the men folk which was a huge success.Several prizes were distributed to the winners.

Rajo mood was spread by Radio Choklate104FM and brought back the old era of festivity