MUMBAI: In its continued endeavour to contribute to society, Lucknow's Radio City 91.1FM in association with The Indian Red Cross Society organized a unique campaign 'Bye Bye Thand'to support the slum dwellers of Dalibagh with a generous helping hand from the people of Lucknow. Radio City 91.1FM and The Indian Red Cross Society, UP State Branch donated woollen clothes, ranging from blankets, cardigans, gloves, mufflers, socks, shawls to the needy people of Dalibagh. Lucknow's most loved RJs - RJ Vera (The Radio City Breakfast Show) and RJ Amir (City Sunrise) visited the slum area to present the collected items to the people. Also gracing the occasion were Mr. S.C Rai, Chairman, The Indian Red Cross Society along with Mr. Shyam Swaroop, General Secretary. The RJs presented Radio City goodies and a gift voucher to the Radio Cityzen who contributed the maximum amount of quality woollens. The entirely event was actively supported by Wave Cares. The FM station also aired LIVE updates of the proceedings with RJ Puja on Hum Tum.

Commenting on the initiative, Mr Rana Barua, National Head - Marketing, Radio City 91.1 FM said, "The success of this touching campaign has been a memorable start to the New Year at Lucknow's Radio City. We have always stepped ahead with initiatives that allow us to contribute to the society we live in. We are very pleased to work on this campaign with the Indian Red Cross Society and thankful to the people of Lucknow who helped bring about a change in the lives of our lesser privileged fellowmen."

Extending warmth among the lesser privileged people this winter, Lucknow Radio City 91.1FM's 'Bye Bye Thand'started off from January 7. Listeners were invited to whole heartedly donate woollens at special donation booths at Universal Booksellers, Hazratganj and Gomti Nagar, East End Mall and Sindh Cloth House, Alambag. The FM station received a tremendous response from listeners who contributed hundreds of woollens and supported this cause with full enthusiasm.