MUMBAI: Renowned to be the leader in the private FM space genre, Radio Mirchi 98.3 FM, India's hottest Radio station has yet again strengthened its numero uno position in the latest RAM scorecard. As per the recently declared results for the week 04 of 2009, Radio Mirchi has successfully garnered 84% of the total market share as it has gone past the 54 lakh mark in terms of overall reach (Cumes).

Owing to its innovative programming and clutter breaking initiatives, Radio Mirchi is an undoubted leader since its inception. Established in year 2003, Radio Mirchi has been the preferred choice of the listeners and advertisers. The station not only caters to the needs of its target audiences; but also provides a wider platform to the advertisers to reach out to their end consumers.

The findings further highlight that Radio Mirchi has reached the highest ever overall (12+) TARP (as depicted in the graph) in Delhi i.e. 2.7 with a total market share of 31%. Interestingly, the scorecard also projects that the nearest private FM competition is at an overall TARP of 1, which reaffirms the fact that Radio Mirchi leads over the nearest Private FM competition by 170%.

Analysing the ratings further in the TSL (Time Spent Listening) domain, Radio Mirchi has again established its lead over the nearest private FM competition by 133 minutes.

Besides the overall leadership, the station also enjoys a loyal lisenership for all its shows. The popular shows like Hi Delhi, Sunset Samosa and Purani Jeans have attracted an overall TARP of over 2, reaching their all time best.

Reviewing the show specific data, the numbers gained by each show are : Hi Delhi - Overall TARP of 4.8 (200% above the nearest private FM competitor) ; Sunset Samosa - Overall TARP of 4 ( 185% above the nearest Private FM Competitor) and Purani Jeans - Overall TARP of 5 (165% above the nearest Private FM Competitor).

Expressing his opinion on the repeated success, Yatish Mehrishi, Cluster Head, Radio Mirchi said, The success mantra of being the RAM leader clearly lies in the fact that Radio Mirchi reaches out to the maximum number of listeners and is the preferred choice of the listeners in Delhi. Our repeated success at RAM proves the fact that Radio Mirchi has not only set the benchmarks but is successfully making noise and setting new standards in the industry   The programming initiatives and the activities by the station have always received an over whelming response not only by the listeners but also by the advertisers. On behalf of team Mirchi I would like to thank them for their faith and support in brand Mirchi and we promise that we will continue to offer the best....