MUMBAI: Entertainment Network (India) Limited (ENIL) has announced key appointments to its senior management team.

Vivek Modi will now be heading the north cluster of Radio Mirchi. He replaces Sachin Tagra as the cluster head for the northern region. Vivek joined Radio Mirchi as a cluster head – east in 2011 and has played an important role in driving the growth of the brand in the region.

Prior to Radio Mirchi, he headed the marketing communications team Vodafone Kolkata. In his new role, Vivek will now be responsible for driving Mirchi’s growth in its target region.

In another development, Radio Mirchi has appointed Sarvmeet Oberoi as the new head of IPR (Sponsorship). Sarvmeet has been associated with Radio Mirchi for over seven years in a variety of roles across sales and strategy functions. He broke new grounds in the digital space with the launch of Mirchi Mobile - a service enabling listeners in a particular location to listen to Radio Mirchi broadcast of another location of their choice, using the mobile platform. Going forward, Sarvmeet will be responsible for the growth of Intellectual Properties.

Announcing the new appointments, Sujata Bhatt, EVP, HR & marketing, said, “Vivek and Sarvee are seasoned professionals and will add lot of value in their new roles. We wish both of them the very best.”