MUMBAI: One thing that Mumbaikars dread during monsoon is the daily commute! heavy downpour usually leads to perennial problems of water clogging, train delays, overcrowded buses and scarcity of cabs & autos. Radio Mirchi has once again taken up the initiative to give residents of Mumbai a much-needed relief from this hectic travelling. After coming to their rescue for four years, Radio Mirchi took the daily commuters on a joy-ride in the 5^th edition of ‘Lift Kara De’ this monsoon.

Lift Kara De – Season 5 in association with Toyota Etios Liva and zeel rain wear, successfully managed to put a smile on the faces of hundreds of office-goers by providing free pick-up and drop services across the landscape of Mumbai.

Zooming through the streets of Mumbai, the Radio Mirchi-branded Toyota Etios Liva cars picked up commuters in distress from some of the busiest locations in Mumbai and dropped them to their desired office destination, also providing them with complimentary rain-gear from zeel rain wear! Before the start of the activity, Radio Mirchi RJs took suggestions from Mumbaikars about areas that face problems during monsoon. Based on their inputs, high-traffic locations such as Andheri, Dadar, Vashi, Santacruz, Churchgate, Govandi, Malad and Thane were finalized for a period of four weeks on rotation basis.

The hugely popular campaign was endorsed by the bigwigs of Bollywood such as Farhan Akhtar, Imran Khan, Shruti Haasan, Vidya Balan, Emraan Hashmi, Richa Chadda and Pulkit Samrat.

Speaking about this initiative, Radio Mirchi Mumbai cluster head, Preeti Nihalani, said, “Over the last four years, we have received tremendous response and feedback from Mumbaikars on the Lift Kara De campaign. We think more than incessant rains and water-clogging, most of us are worried about commuting from one location to another during peak office hours. This initiative is a solution to these issues faced by residents during Monsoon. We would like to thank Toyota and zeel rain wear for supporting us in making this endeavor a big success. We hope to continue our efforts to make lives of Mumbaikars happy.”

Commenting on their association with Radio Mirchi, ToyotaKirloskarMotor deputy general manager Gautam Mukherjee said, “This is the 2^ndyear of our association with Radio Mirchi’s lift kara de campaign. The Lift Kara De property has met with wonderful response over the years and this association gives us the perfect platform to connect with Mumbaikars and to help them in our own little way. Each year, though monsoon brings respite from scorching heat, it brings with it the many issues that Mumbai commuters have to face on a regular basis. What better than an EtiosLiva –  are liable mode of transportation and testimony to Toyota’s global standards of quality, made especially for the Indian roads and weather conditions. We are happy to spread smiles through the miles with the EtiosLiva. The immense success of the initiative has encouraged us to partner with Radio Mirchi year after year. ”