MUMBAI: This is the message that Radio Mirchi is taking to all advertising agencies through the Mirchi Kaan Sabha Morcha.

With the 6th Mirchi KAAN Awards round the corner, Radio Mirchi 98.3 FM, India Hottest Radio station is now giving a wake up call to all Advertising Agencies by performing a street play at their premises.

Scheduled from May 04-07, 2009, Radio Mirchi is organising a humorous street play that is motivating people to be part of this year's most interesting elections – The Mirchi Kaan Sabha Elections. The Mirchi Morcha party is campaigning in full swing across the election terrain (Creative Agencies) ,  conducting rallies, shouting slogans, discussing the need to vote against mediocrity and reminding them again that the day they can witness mediocrity being defeated is round the corner.

The 6th Mirchi KAAN Awards would be held on Friday, May 8, 2009 at The Trident in Mumbai.

According to Prashant Panday, CEO, ENIL (Radio Mirchi), Radio Mirchi is known for doing things in a unique inimitable style. To keep our spirit of innovation and entertainment going, this year too, we have come up with something unusual  Keeping Election 2009 in mind, we decided to do an interesting take on the election fever raging across the country. We are happy to see such an encouraging response from the agencies and will look forward to their presence at the KAAN Sabha Elections....

The 6th Mirchi KAAN Awards has received a heartening response with more than 750 entries across 15 categories vying with each other for the Gold, Silver & Bronze awards. The other awards include Client of the Year for the most outstanding advertiser of 2008, Radio writer of the year, Agency of the year, Production House of the year and the Voice of the Year awards. And to top the list, the prestigious Crystal Award will be awarded to the most outstanding Radio commercial of the year.