MUMBAI: In continuation with its journey of extending a helping hand to the underprivileged and needy, Radio Mirchi 98.3FM, India's Hottest Radio station, culminated the celebrations of its Purani Jeans contribution campaign in Delhi today. As part of the drive, RJ Sayema had requested Delhiites to contribute their Purani Jeans in return for the extension of her show for another 60 minutes on the completion of Radio Mirchi's six astounding years in Delhi.

Announced early this month, the initiative was an attempt to provide relief to the economically backward sections of society in a unique Mirchi way. The campaign not only received an overwhelming response from listeners, but owing to its impact also gained the support of the Hon'ble Chief Minister of Delhi – Ms. Shiela Dixit  The entire collection of over 1400 jeans was handed over to the voluntary organization Goonj.

Yatish Mehrishi, Station Director & Cluster Head, Radio Mirchi, Delhi further added, It's a privilege for Radio Mirchi to be recognized both as a leader in the private FM space and a socially responsible Radio station. We are happy that our Purani Jeans contribution campaign has been applauded not only by our listeners, but has also been well received by hon'ble Chief Minister and other eminent personalities. We would like to thank one and all for supporting the campaign in full force as without the generous help of you all, this campaign wouldn't have run so successfully....

We at Radio Mirchi not only believe in entertaining our listeners on-air but also provide them a platform to realise their social responsibilities as well. We are glad that our show Purani Jeans has been able to act as a catalyst to initiate that feeling of Social responsibility amongst our listeners. We are thankful to our listeners who have supported us in full strength in our small gesture to help the underprivileged... says Sapna Rana, Vice President - Programming, Radio Mirchi Delhi

Other eminent personalities who lent their support to the campaign include:

Dr. Palash Sen, Euphoria Band - Purani Jeans is one thing that is favourite to one and all. It is one of the closest show to anybody's heart. So, Delhi lets gear up to give our Purani Jeans to Sayema for Radio Mirchi's noble cause so that we are able to bring a smile on the faces of people....

Rajdeep Sardesai, Editor- in – Chief, IBN Network -: Dilli belongs to people with big hearts. So Delhi, lets do it and contribute as many Purani Jeans as we can for this initiative. Amit Kilam, Indian Ocean Band - Delhi, please join Sayema and give the maximum number of Purani Jeans. It's something we all can and should do. So please don't think about it, just go ahead and help someone smile....

Ambika Pillai, renowned make-up artist – Everybody holds on to their Purani Jeans as they fit them the best, but let's not hold on to them anymore. We should support Radio Mirchi and give them to people who really need them....

Levis Strauss Signature, Nirulas stores, Just Dial, 197, Citi Financial and Cottage Emporium in Delhi and NCR extended their invaluable support to collate the contributions.