MUMBAI: Radio Misty 94.3 FM, the first and Number One FM station of North Bengal will celebrate this holi with an array of programmes around this festival of colours. To start the festive mood Radio Misty is organising Hasya Kavi Sammelan at Town Hall in Siliguri ,where renowned Hindi poet Hariom Pawar,Omprakash Aditya,Sunil Jogi,Arun Jemini,Suman Dubey and Gajendra Solanki will be present. Radio Misty is embarking on a 360-degree marketing campaign to promote its holi programmes titled Rang Barse, involving local television, hoardings, radio, print and so on.

Apart from Hasya Kavi sammelan ,Radio Misty have partnered  with events in city on holi.A week long programme is designed where people will share their views on holi with live updates on holi mood will be on air. A special show on Holi will be on air with all radio jocks on air. The programme titled Holi ki Toli will have all radio jocks playing with all colours on air. A special on air contest will be also on air, where winners will get the full stock of colours.

Says Radio Misty Chief Executive Officer Nishant Mittal Holi is a time for big celebration and we are offering listeners a rendezvous with colour, with great on-air content and off-air offerings. We are confident of providing listeners a great time. We will involve the listeners with an innovative way of playing Holi, and that too on air .Hasya kavi sammelan is always a big hit in Siliguri, so we organising this. Listeners will be invited to attend this programme.