MUMBAI: Jackie Shroff, Mashhoor Amrohi, Prem Chopra and Shahzad Khan stars of soon-to be-released Bollywood movie "Hum Se Hai Jahan" met with winners of Radio ONE FM 94.3's contest "Mumbai Ki Awaz Ka Raaz", a three week activity that invited listeners to identify secret sounds of the city. The three week contest saw over 30,000 people call in to participate and 120 won prizes and cash rewards. The stars met with the delighted winners, took photos, signed autographs and even joined them for delicious ice creams at Mumbai's hot new dessert lounge Hokey Pokey Ice Creams.

The contest began on May 5, 2008 and ran for a period of three weeks on Radio ONE. Unusual and mundane sounds of Mumbai were recorded and played on air once every hour. Examples included the sounds of the Siddhivinayak Temple Aarti, the Mount Mary Church Bell, a BEST bus horn or a cold drinks vendor advertising his wares by running a bottle opener on the bottles he had for sale. Radio ONE RJs invited callers to dial into the station at twenty minute intervals, and identify the sounds they heard. One of these callers was randomly selected to be on air every hour to guess what the sound was.Says Raj Gopal Iyer, Station Head-West, Radio ONE, "Radio ONE is positioned as the station for the fataafat generation. Bollywood is a huge interest category for our audience of urban professionals and having celebrities participate in our ground activities enhances the value of the property for the station."

Radio ONE has 5 stations operating in Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Pune and will soon launch in Calcutta.