MUMBAI: 94.3 FM, Radio One, for the Fataafat Generation, today announced the commencement of the Radio One Literacy Drive. Through this initiative, the station has organized a weeklong book drive that will benefit the underprivileged, in association with Concern India Foundation and Crossword Bookstores.

With nearly 35% of the population still illiterate, Radio One's Literacy Drive has a specific focus on Concern India's adult and youth education efforts. With a firm belief that everyone, young and old deserves an education to meet the challenges of this century, the station hopes that people will receive and read stories from the books generated through the drive, which will inspire them towards literacy or further education.

Listeners can simply take the books they wish to donate to any Crossword bookstore near them. The books will be collected by the store and Radio One will then give them to Concern India Foundation for use in their programmes. The book drive is being promoted on air, as well as through print ads in the MiD DAY, all week long.

Says Vineet Singh Hukmani, CEO Radio One, Literacy and learning can open new doors in life. By donating books that you have enjoyed you make sure that others who may not have that opportunity due to financial or other constraints are also able to benefit and learn. Radio One's Literacy Drive is an example of Radio One's constant efforts to provide relevant links for listeners who want to lend a helping hand....

Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune and Ahmedabad and will soon launch in Kolkotta.