MUMBAI: "She makes the world bright, but still she struggles to see the light". Female foeticide has today led to a sharp drop in the ratio of girls born vis-?-vis the boys. Such is the tragic irony of fate, that a beautiful creation such as a girl child is today the gravest concerns in our society.

This women's day Red FM is proud to initiate a campaign for the cause- ‘Munni Vardaan Hui’

This social evil is deep rooted in Indian ethos and the most shocking fact is that the innovative and hard high end technologies are brutally killing the Indian girl child. Innovative techniques, like biopsy, ultrasound, scan tests and amniocentesis, devised to detect genetic abnormalities, are highly misused by number of families to detect gender of the unborn child. These clinical tests are highly contributing to the rise in genocide of the unborn girl child.

UN figures out that about 750,000 girls are aborted every year in India. Abortion rates are increasing in almost 80% of all Indian states. If the practice continues, then no longer a day will come when Mother India will have no mothers, potentially, no life.

Red FM has always been known for its unique campaigns that make a difference in their listeners thought process so this time on women’s day all the major cities of the east will run this campaign Bubhneshwar, Silliguri, Guwhati and Jamshedpur. Wherein the RJ’s of Red FM will surprise its listeners and their little princess’ with priceless gifts that might bring a change in their future and loads of blessings in their own homes. So people be ready on the 8th of March to welcome your favorite RJ's and help them spread love and awareness about the evil.

Red FM Network senior VP- projects and programming Nisha Narayanan said, “Red FM is known for being a brand which is all about quirk and irreverence and is known to be the ‘Bajaate Raho’ station. Having said so, Red FM also has a softer side and does pick up issues which affect a specific city and the society on a whole. On this Women’s day with our new initiative we intend to create awareness about female foeticide which prevails in our cities.”