MUMBAI: After a successful run across various cities spreading awareness about the dangers of smoking and ways to over come this addiction, The Red FM Quit Smoking Express, visited the Mayors residence to present Mayor Shubha Raul with the signature book kept aboard the busses which contain peoples messages from across the various cities campaigning for ?‹?“Quit Smoking. On the occasion of World No Tobacco Day the mayor will address the issue of smoking and will also culminate the journey of the Quit Smoking Express.

Red FM had joins hands with Pfizer, Salaam Bombay, and BMC to organize a Quit Smoking Express, with the aim to spread awareness about the hazards of smoking amongst the youth. Starting from May 25th, this campaign comprising of on air and on ground elements spanning across Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad culminates today at the Mayors residence in Mumbai. As part of the on ground activation, the Red FM Quit Smoking Express comprised of private buses that went across these towns propagating the anti smoking message.

This road show gave a unique opportunity to the masses to show their concern for their loved ones who might be addicted to smoking, through a signature book on the bus and special personalized messages delivered on-air by the RJs on-board the express. Flyers and pamphlets were also distributed during the activity to advice listeners on the way to Quit Smoking. A special toll-free number 1800 4190 190 and an informative website www.champsclub.in was also offered to people by Pfizer to help them to quit smoking.

Commenting on this initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM said, Red FM has always been at the forefront in bajaaoing issues that concern the society under our CSR umbrella, Bajaao for a Cause. Cigarette smoking is an ill that affects not only the smoker but also his family and friends. Through this initiative we are not only trying to get the masses to quit smoking but also helping them get over this addiction by giving them information though a toll free number and website provided by Pfizer. I hope this initiative has helped spread awareness for the same, and we thank the Mayor Ms. Shubha Raul for all her support!

As part of the on-going social initiatives under the CSR umbrella, ?‹?“Bajaao for a Cause, Red FM has helped spread awareness about tobacco abuse in the past by associating with organizations like Salaam Bombay Foundation that actively campaign against tobacco abuse.