MUMBAI: Red FM, Mumbai's No.1 Station, in an ultimate show of support for Mumbai Indians, Mumbai's Favorite team, unveiled a huge surprise for Mumbaikars. In a first of its kind brand integration, 'Red FM' became 'Blue FM', for a whole day, this Sunday the 20th of April on the occasion of the first match of the Mumbai Indians to be held in Mumbai.

It all started when Sachin Tendulkar captain of the Mumbai Indians team challenged Mumbai's No.1 jock, RJ Malishka to become the team's lucky charm by turning RED FM to Blue FM for a day. Malishka then hatched a conspiracy internally, got all the jocks to rally with her and started putting pressure on the Boss to change Red FM to Blue FM in support of Mumbai's home team. But to no avail! In the end it was the Captain of the Mumbai Indians, Sachin Tendulkar along with all the Red FM RJs who managed to convince the boss to turn Red FM to Blue FM as a good luck charm for the Mumbai Indians. On Sunday, to everyone's surprise, the station name actually changed to Blue FM, the official color of the Mumbai Indians team.

Red FM also composed a very special song based on the Mumbai Indians theme, which replaced the Red FM jingle for the entire day; "Blue FM, Blue FM Mumbai Indians ke saath ¦ duniya hila denge, sabki baja denge ¦93.5, bajaate raho!" Listeners and celebs alike came together in support of Mumbai Indians and sang Red FM's latest dedication on-air.

Commenting on this first of its kind initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM, said, "Red FM goes down in the pages of history as the first radio station to change its name, identity and jingle in support of a cricket team. Red FM is known for always doing things differently, and with this initiative the station once again proves it mettle in setting the standards in the industry. I hope that every Mumbaikar can relate to this spirit of solidarity and come together to support and cheer the Mumbai Indians to victory!"