MUMBAI:Hello 106.4FM, Idhaan Right Number is known for its unique programming style, which is their main attraction.

One such program they have is "Olichitram". An entirely different program for the radio listeners, it plays old Tamil film sound tracks every Sunday from 2:30 pm to 4 pm in `Touring talkies` show hosted by RJ Thiyaugu. Moser Bear, the leaders in the area of data storage, sponsors the entire show across all the seven stations for one year.

Speaking on this occasion Mr. Shankar, Vice president, Sales and Business Development said, "Ours is the only radio station which brings to the listeners the nostalgia and feel of films and since Moser Bear also revolves around the concept of movies through VCD`s and DVD`s. The synergy between both these concepts were the same and hence we came together to make this more efficient in promoting our brands."