MUMBAI: Overwhelmed with completing its six successful years in Delhi; both Radio Mirchi 98.3 FM, India's hottest Radio station and the listeners are in full mood of celebrations. The extension of Delhi's favorite show �Purani Jeans' for 60 more minutes, has pumped in an extra dose of joy in the lives of Delhiites.

Besides being enthusiastic of reciprocating the good wishes of the Radio Mirchi listeners, RJ Sayema, has expressed her desire to do something more. To make the sixth anniversary celebrations one of the most memorable experiences for its listeners, she is seeking support from Delhiites to contribute their Purani Jeans in return of her 60 extra minutes.

In an attempt to bring joy to the lives of underprivileged people, Radio Mirchi 98.3 FM in association with the voluntary organization �Goonj', has announced special Mirchidaar campaign in sync with �Purani Jeans' show hosted by RJ Sayema as a part of its sixth anniversary celebrations.

Kick started early this week, RJ Sayema as part of the drive is appealing to Delhiites to contribute a pair of their old jeans for the needy. This unique initiative will culminate in a contribution ceremony wherein she will entrust the entire collection to �Goonj'.

What's More??? To encourage listeners to participate in this noble cause, RJ Sayema will be visiting all the corporate and individuals in person who will be contributing more than 100 jeans at a point of time.

Expressing her views on the initiative, RJ Sayema of Purani Jeans, Radio Mirchi, Delhi said, We wanted to thank all the listeners for their love and affection; and we are sure that Delhiites are enjoying an extra hour of purani jeans show. We feel that we have entertained our listeners over the years and its now the time for them to pay back. Through this drive we would like Delhiites to join hands for the cause and make contribute wholeheartedly....

Delighted with the association, Anshu Gupta, Founder Director, Goonj, further added, Both Radio Mirchi and Goonj are about connecting with the masses in their own unique way. Goonj has always encouraged people to be the part of developments work. Through Radio Mirchi's platform, we are motivating Delhiites to participate in this meaningful cause. We are confident that this initiative will certainly give listeners a constructive way of connecting with the society they live in....

Delhiites can make their contributions for this innovative campaign at Levis Strauss Signature , T&G and Nirulas stores in Delhi and NCR. Also contributions are welcome at the Radio Mirchi office.