MUMBAI: Director Tigmanshu Dhulia’s ‘Saheb, Biwi Aur Gangster Returns’ (SBGR) video songs ‘Jugni’ and ‘Media Se’ together gathered more than 1 lakh free downloads within 10 days on Mobango, world’s largest independent apps stores. Times Music, the content owner, aligned with Mobango to provide the film’s music content to its users and expanding its reach. The film released last month and the music videos have set a record on the apps store of being in the ‘Most viewed’ Bollywood content within the first week of its addition on the platform.

Co-producer of the film, Nitin Tej Ahuja, exclaimed, “It’s great to see such great response to the content of the film SBGR across the world. Everyone associated with the film has worked hard and are excited to see the soaring popularity of the film. Mobango’s platform has only added to this popularity bringing quality content to the fans.”

The SBGR franchise content has been well-received across various mediums. Partnering with Mobango, an apps store, the content has seen high mobile penetration through the platform’s users and helped promote the film’s music content further adding to the already increasing YouTube viewership.

Times Music India COO Mandar Thakur stated, “Being a global apps store, Mobango was an ideal partner as an additional platform to further promote the film’s music content and reach a different set of audiences. We are glad to partner with Mobango and see penetration outside the traditional electronic media outlets."

Mobango is one of the largest cross platform application stores in the world driving more than 1 million downloads a day. The Mobango community has nearly 8 million registered users, and over 1.5 million pieces of content, fully optimized for over 2,000 phones. Mobango serves customers in over 150 countries who download millions of Mobango apps, games & content on their mobile phones.

“We are excited to partner with Times Music & see massive downloads for their content, Saheb, Biwi Aur Ganster Returns”, said Hari Nair head – sales & operations Mauj Mobile & Mobango. “Bollywood content is consumed not only in India but across the world. Mobango’s distribution capabilities expand geographies and besides India, the NRI community is huge part of our online platform. We are confident that Bollywood content, be it pre-release of trailers, videos or music, will enjoy high popularity amongst our users, and most importantly help the digital marketing agenda for film producers and music companies”