Suhaana Safar with Annu Kapoor gets phenomenal response
MUMBAI: BIG FM Delhi has clinched the top spot in the 10am to 12pm time band among private radio stations with the launch of its new show ‘Suhaana Safar with Annu Kapoor’. The show, hosted by the versatile Annu Kapoor has registered a TSL of 1.46, and has beat all competing private radio stations in the capital city. Suhaana Safar with Annu Kapoor launched amidst much fanfare on 24 June, 2013 and has resonated excellently with audiences, creating a strong connect in the minds of listeners across Delhi.
Suhaana Safar with Annu Kapoor gives listeners an opportunity to listen to music from the golden era of Indian film music - between 1955 and 1985. Hosted by the affable Annu Kapoor, the show enables listeners to relive the golden era year-by-year while taking them on an exhilarating journey where the actor narrates behind-the-scene incidents, interesting facts and trivia about movies and plays the top 12 songs of a particular year. While songs from the era are etched in listeners’ minds, the stories behind these glorious melodies are relatively unknown. The romantic, melodious, lyrically charming, meticulously orchestrated and harmoniously sung songs of the golden-era are a treat to the senses and epitomize Hindi film music’s finest period.
BIG FM business head Ashwin Padmanabhan said, “Our most recently launched show Suhaana Safar with Annu Kapoor has reverberated excellently with audiences and has received an overwhelming response making us No. 1 in the time slot. Our programming has always been designed to meet audience preferences, and with this format of show coupled with Mr. Annu Kapoor as host, there couldn’t be a better offering. The TSL (time spent listening) highlights the stickiness of the show and I commend the entire team for bringing together this exceptional aural experience on BIG FM.”