MUMBAI: Mumbaikars have been deeply affected by the alleged molestation of two girls by group of young men on the midnight of December 31, 2007. In the light of the matter, Radio Mirchi 98.3 FM India's hottest radio station pledges concern and support to the wellbeing of women in Mumbai with "Yeh Mumbai nahi hai meri jaan... campaign.The campaign kicked off on the station earlier this month with specials on the issue, focusing on the incident. The show has been receiving an overwhelming response with listeners from across the length and breath of the city calling in and sending SMS's to the studio to pledge their support.

Not only have the Radio Mirchi jocks lent their support to the campaign, but even celebrities and famous Bollywood stars have come forward to voice their concerns. Exclusive bytes from celebrities like Manoj Bajpai, Sandhya Mridul, Swanand Kirkire, Jackie Shroff, Rajdeep Sardesai including old time favorite Neetu Singh, can be heard on Radio Mirchi - pledging their support and appealing to listeners to be aware and make an effort to avoid such incidents.

Even actors of the recent Bollywood flick - Halla Bol (vidya balan, Pankaj Kapoor, Ajay Devgan) can be heard on the radio station talking about the risks and the benefits of �speaking out' against such issues.

So Mumbaikars…Get up, Stand up, speak up for your rights! Tune in to Radio Mirchi 98.3 FM and join your favorite stars as they pledge their support to bring about awareness on the way Mumbai has changed its attitude towards woman with "Yeh Mumbai nahi hai meri jaan....