A R Rahman to endorse Toyota Eltios
MUMBAI: Toyota Kirloskar Motor (TKM) has signed Oscar winner musician A R Rahman as brand ambassador for its new car Etios.
Etios will be launched in December this year, and Rahman, as brand ambassador, will endorse it through various marketing campaigns of the company.
An official release quoted AR Rahman as saying, I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India!...
Hiroshi Nakagawa, MD - TKM, said, We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, global, innovative, reliable and (of) a class-above quality....
Sandeep Singh, Deputy MD Marketing said, To establish an instant connect between the Etios values and the Indian masses, A R Rahman was the perfect fit to synergize with the brand … this association with Rahman will open up a whole new world of higher quality. We are confident that with his musical talents and popularity transcending boundaries and languages, the Toyota brand in India will only get stronger and far-reaching with Rahman in our multi-media campaigns....
In the past the maestro has endorsed several brands including telecom giant Airtel, satellite radio WorldSpace amongst others.