MUMBAI: Bajaj Entertainment Art Music Sports (BEAMS), a division of Bajaj International launched a website, www.beamsintl.co.in on 15 August.

The website is a bank of knowledge for people who are interested in the various sectors that comprise BEAMS (Entertainment, Sports, Arts and Music). An interactive menu, visuals, and informative content are a part of the site that aims to be a one-stop shop for users seeking relevant information in any of their respective fields of interest that BEAMS offers.

The website will have information on latest events and ventures of BEAMS International and also facilitate music downloads of artists' songs, albums, and excerpts. Speaking about the website launch, Anant Bajaj, Director BIPL said, "The launch of the website is a great step to provide users with the relevant information on the latest happenings at BEAMS. Showcasing unique artists and organizing events to highlight their talent is our objective and this website is going to be a systematic tool in achieving the same".

BEAMS will direct and manage musicians, actors, artists, even athletes, and match them with opportunities in the entertainment business. BEAMS is a strategic business unit of Bajaj International Pvt. Ltd and part of the Bajaj group having an annual turnover in excess of US$5 Billion. With this, BEAMS aims at catering to multiple segments of entertainment and now wants carve a niche in the showbiz sector. The objective of BEAMS is to create a professional working structure to produce an enviable catalog of talents for the future.

The long term plans of BEAMS also including launching television channels and radio stations.