MUMBAI:Bhaskar Group`s 94.3 My FM is going to launch in Ahmedabad on 21 July.

The Ahmedabad edition takes the total number of My FM stations to six which includes Jaipur, Chandigarh, Jalandhar, Bhopal and Udaipur.

The station will offer a mixed content of music, shows and tongue-in-cheek anecdotes.

My FM business head Harrish M Bhatia said, "We are excited about our launch in Ahmedabad especially since the city will be seeing a new FM channel after five years. We have a great customised offering designed to appeal to the people of Ahmedabad. It is an important market for us and we are sure it will be a great success. Media planners and advertisers will find it easier to choose a radio station which helps them reach out to their target audience in 7 states and 17 cities."

"With our city centric programming, Ahmedabad people will not only get to listen to great music but also enjoy city specific programmes, concerning issues close to the heart and much more. My FM will stand apart due to its music to content ratio, 70:30," said My FM national head programming Viplove Gupte.