MUMBAI: Bhaskar Group`s 94.3 My FM has launched in Bilaspur, taking the total number of stations to 12 across the country.

My FM is already operational in Jaipur, Chandigarh, Jalandhar, Ahmedabad and Bhopal.

My FM business head Harrish M. Bhatia said, "Chattisgarh offers us an interesting market to operate in. The city is witnessing rapid infrastructural development and is fast emerging as a cosmopolitan city. This was just the right time for us to launch our station in the city, making the most of the city`s uplifting stature."

My FM national programming head Viplove Gupte said, "People from diverse cultures and backgrounds make Bilaspur a challenging market for us. The content of the radio station has been decided after extensive research, to match the preferences of the listeners."